News - Archive 2004

BWL III/IV-exam

The following chapters are not relevant for the exam on the 28.02.2005:

2.1 Begriffliche und konzeptionelle Grundlagen
2.2 Die Marketing-Situation
3 Marketing-Forschung
5.6 Marketing-Mix
6 Marketing-Implementierung
7 Marketing-Kontrolle

BWL III/IV-exam

The exam III/IV takes place on Thursday, 16.09.2004
from 9.00 to 11.00 h.

Rooms:

Topics:

The following chapters are not relevant for the exam on the 16.09.2004:

2.1 Begriffliche und konzeptionelle Grundlagen
2.2 Die Marketing-Situation
3 Marketing-Forschung
5.6 Marketing-Mix
6 Marketing-Implementierung
7 Marketing-Kontrolle

New working paper:

Fritz, W./Wagner, U.:
Soziale Verantwortung als Leitidee der Unternehmensführung und Gegenstand der akademischen Ausbildung,
AP-Nr. 04/03, TU Braunschweig 2004

New working paper::

Fritz, W./Dees, H.:
Die Standardisierung des internationalen E-Marketing von Handelsunternehmen
– Erste Ergebnisse eines Forschungsprojekts,
AP-Nr. 04/01, TU Braunschweig 2004

Seminar registration

The registration for the Marketing-Seminar in the winter semster 2004/05

takes place over the Internet on
http://www.wiwi.tu-bs.de/marketing
from Mo.,19.07. until We., 21.07.04 (until 16.00 h).

Lecture announcement

On thursday, 15.07.04 at 13.15 h, we salute within the framework
of the marketing seminar

Mr. Axel Barth
Head Market Planning Sales International
Volkswagen AG, Wolfsburg.

He will talk about the topic
"Das Engagement der Volkswagen AG in China"

The meeting will take place in room PK 11.2 statt. All interested guest-listeners are welcome.

Overview: Guest lectures

Lecture announcement

On thursday, 10.06.04 at 13.15 h, we salute within the framework
of the marketing seminar

Mr. Claas Meineke,
Head Strategy/Market research, Quelle AG, Fürth.

He will talk about the topic
 „Neupositionierung Quelle - von der Markenpositionierung zur Unternehmensstrategie“.

The meeting will take place in room PK 11.2 statt. All interested guest-listeners are welcome.

Overview: Guest lectures

Cancelled lectures on 06.05.2004

The lectures
Internet-Marketing and E-Commerce
on thursday, 06.05.04, 08:00 h
and
Industrial Marketing
on thursday, 06.05.04, 09:45 h
are cancelled.

Again: Good placing for Industrial Engineering at the TU

After the outstanding results in the recently published Ranking of universities in the magazine Capital, the course of studies "Industrial Engineering" at the TU Braunschweig also takes one of the upper places in the now published ranking of the magazine Stern. The detailed results can be seen here.

The dates for the oral exams of the lecture BWLIII/IV WS03/04 are fixed.

The new Newsletter TU BS Marketing-Report Nr. 3 (SS04) is finally there!

This time with the topics (beyond others): "Spam - Werbemüll im Posteingang" and "Internationale Marktsegmentierung im Internet-Marketing".

Download
 

The topics for the seminar in SS 2004 are fixed.

The Registration for the lecture
Business foundation and business takeover
by Mr. Dr.-Ing. Bruno Hake
in the summer semester 2004 takes place

from tuesday, 13. April to thursday, 20. April 2004,
in the Marketing's department's secretary,
from 10.00 – 12.00 h.

The number of participants is limited.

The results of the (basic course of studies) exam BWL III/IV from 05.03.04 are fixed.

Economic Engineering at the TU can count itself as elite

The magazine Capital has published its newest university ranking. There, the course of studies "Economic Engineering" at the TU Braunschweig ranks on one of the upper places in the categories "Image", "Practice proximity" and "Employed graduates". The magazine asked 250 personnel chiefs of the largest German enterprises. Detailed informations

Room assignment BWL III/IV-exam

Time: Friday, 05.03.2004, 09.00 - 11.00 h.

• Wirtschaftsinformatik, Informatik ZI 24.1
• Wirtschaftsingenieurwesen Bau, Finanz- u. Wirtschaftsmathematik, WWA, Magister-, Neben- und Ergänzungsfach and all others ZI 24.2
• Wirtschaftsingenieurwesen Elektrotechnik, Wirtschaftsingenieurwesen Maschinenbau ZI 24.3

All participants writing only one hour (BWL III or BWL IV) have to announce themself at the supervidors.

New publication:

The following working paper is released:

Fritz, W./Graf, A./Hentze, J./Möllenberg, A.:
A Replication Study of the Chen/Starosta-Model of Intercultural Sensitivity in Germany and the USA,
AP-Nr. 03/06, TU Braunschweig 2003

The individual dates for the oral exams in WS 03/04 are fixed!

Here are the results of the Marketing's practice's exam in WS 03/04.

Lecture announcement

On wednesday, 21.01.04, at 13.15 Uhr we salute, within the framework of the Marketing-Seminar,

Mr. Dr. Bernd Brockmeier,
Chair of Sales & Marketing, BMW M - Gesellschaft für individuelle Automobile.

He will talk about the topic
"Luxusgütermarketing am Beispiel von BMW Individual"

The meeting will take place in room PK 11.1.
All interested guest-listerners are welcome!

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