| . |
| 20.12.02 |
The
individual dates for the oral exams in WS 02/03 are fixed! |
| . |
| 27.11.02 |
On Wednesday,
27.11.02, we welcomed
Dr. Rüdiger Brandt,
Head of Strategic
Marketing of Siemens AG, Transportation Systems,
Braunschweig.
(Transportation
Systems Website)
During the Marketing seminar he talked about
”Strategic Marketing and Marketing Communication as
a Key for Competitiveness.
A Case Study from the Rail Automation Industry”
Pictures
|
 |
| . |
| 21.11.02 |
Cancelled lectures
On Thursday, 05.12.02, Prof. Dr. Fritz's
lectures "Consumer Behavior and Marketing Research" and
"International Marketing" are cancelled. |
|
. |
| 20.11.02 |
On Wednesday, 20.11.02, we welcomed
Mr. Prof. Dr. Nik Dholakia,
Professor of Marketing, RITIM, University of Rhode Island, Kingston
(USA).
(RITIM-Website)
During the Marketing seminar he talked about
”Global Diffusion of the Internet: Trends and
Patterns”
|
|
 |
|
More pictures |
|
. |
|
13.11.02 |
Review Excursion
On Tuesday, 12.11.2002,
interested Marketing-students visited the
telephone marketing enterprise Invitel in Helmstedt.
|
|
 |
|
More
informations and pictures |
|
. |
| 07.11.02 |
Changed topics's sequence of the marketing practice!
|
| . |
| 31.10.02 |
The
exam
dates for the winter semester 2002/03 are fixed. |
| . |
| 24.10.02 |
New diploma topic
In co-operation with
AURO Pflanzenchemie AG, Braunschweig
we're assigning the following
diploma topic:
„Die Untersuchung des Markenimages,
dargestellt am Beispiel der
AURO Pflanzenchemie AG“
more informations...
 |
| . |
| 23.10.02 |
Groups-organisation for the e-mail-debate
On wednesday, 6th novembre, 2002, at 11:30 h, the
groups-organisation for the e-mail-debate takes place in the seminar
room of the Marketing department. |
| . |
| 23.10.02 |
Lecture-room exchange
By now, the practice "Ausgewählte Themen des
Marketing" takes place in room 4.7 (and not, as announced, in
room PK 11.1).
On wednesday, 30th octobre, 2002, the practrice is
cancelled. |
| . |
| 22.10.02 |
Online-questioning: Paying with the cellular
Please support the work of a scientific research by
the institute für business-economics II (Prof. Dr. Klaus Turowski) at
the university of Augsburg. It's about a ca. 10-minute long
online-questioning that is accomplished during the independent study "Criterias
for the acceptance of paying with cellphones".
Click
here to start the questioning

|
| . |
22.10.02
|
Updated cancelled consulting-hours
 |
|
. |
| 01.10.02 |
The
exact dates of the seminar in WS 2002/03 are now available.
 |
| . |
| 27.09.02 |
New release:
Dholakia,
N./Fritz, W./Dholakia, R. R./Mundorf, N. (Eds.):
Global E-Commerce and Online Marketing:
Watching the Evolution
Westport, CT (USA) 2002:
Quorum Books
More
information ... |
 |
| . |
26.09.02
|
New release:
Michael Rudloff:
Der Musikvertrieb über das Internet aus Konsumentensicht -
Ergebnisse einer empirischen Analyse
AP-Nr. 02/04, TU Braunschweig 2002
Order
| Abstract
(PDF, 11 kB)

|
| . |
19.09.02
|
Current changes in the consulting hours of the acadamic staff!
 |
| . |
| 05.09.02 |
Here you can find the
individual
dates of the oral exams in SS02! |
| . |
| 05.09.02 |
Welcome at our new Website!

|
| . |
| 12.08.02 |
The dates for the
oral postexams in BWL III/IV SS02 are fixed.
 |
| . |
| 06.08.02 |
The
results of the exam BWL III/IV are now available!
 |
| . |
| 24.07.02 |
The
results of the Exam "business foundation & business takeover" are
now available!

|
| . |
04.07.02
|
auditor certificates only valid until 30.09.02 !
The European Union competition commission criticized the application of
fixed prices between publishing houses and book trade. As consequence
the application of fixed prices for books is legally regulated
starting from the 01.10.02, whereby the common given discounts
(until 20%) for auditor certificates is forbidden. Up to this date
further auditor certificates, especially for the book "Internet Marketing and
Electronic Commerce", can be hand out and realize. |
| . |
| 03.07.02 |
For planning
your studies: our teaching program for
winter
semester 2002/03. |
| . |
03.07.02
|
Present
canceled
consulting hours of the academic staff.  |
| . |
03.07.02
|
The BWLIII/IV exam in SS02 takes place at the 10.7.02 from
9.00-11.00 a.m.. The detailed room allocation
for the exam is posted here. |
| . |
02.07.02
|
We congratulate
Mr. Stefan Bennemann for his successful Graduation!
 |
| . |
02.07.02
|
The results of the
practice exam of 27.06.2002
are fixed |
| . |
| 17.06.02 |
On Monday, 17.06.02 at 6.00 p.m, we welcomed in co-operation with the
Marketing-Club Braunschweig Mr. Prof. Dr. Dr. h.c. mult. Heribert Meffert, Director
of the Institut for Marketing, University of Münster. He talked about
"Entwicklungsperspektiven und Erfolgsfaktoren der
Markenführung"
Pictures
(123 kB)

Marketing Club Info
(150 kB)

|
 |
| . |
| 30.05.02 |
On Thursday, 30.05.02, Mrs.
Dr. Katharina Srnka, Chair for Marketing at the University of Vienna resp. Institute
of Marketing and Retailing at the University of St. Gallen talked during the Marketing
seminar about
"Marketing, Ethik und Kultur."
Pictures (107 kB)

|
 |
| . |
| 04.04.02 |
The exam dates for summer semester 2002 are now available. |
| . |
| 18.03.02 |
!!!
New at our Website !!!
easy &
comfortable online order of
working papers of the department !
|
| . |
| 18.03.02 |
The results of the BWL
III/IV exam are now available.
 |
| . |
| 13.02.02 |
The exact dates of the Marketing
Seminar are now avialable. |
| . |
| 06.02.02 |
The exam BWL III/IV takes place
on 25th february 2002 from 09.00 to 11.00 o'clock in the
Audimax |
| . |
| 05.02.02 |
The results of the
practice exam are now available.
 |
|
| 30.01.02 |
On Wednesday, 30.01.02,
Mr. Alexander H. Aretz, member of the Board of Directors for Marketing and Sales,
Paybox Deutschland AG talked during the marketing seminar about
"Paybox. Machen - nicht träumen."
Pictures (71 kB)

|
 |
|
| 30.01.02 |
The topics and dates for the
Marketing-Practice in SS 2002 are fixed. |
|
| 23.01.02 |
The exact dates for our teaching program
in SS 2002 are fixed. |
|
| 21.01.02 |
The lectures Managing
the Marketing-Mix and Industrial Marketing on Thursday, 24.01.02, had to been
canceled.
The seminar takes place as normal. |
|
| 16.01.02 |
The exact dates of the oral
exams in WS 01/02 are fixed. |
|
| 16.01.02 |
On Wednesday,
16.01.02, Mr. Dr. Hillebrand, member of the Board of Directors for Marketing, Sales
and E-Commerce, Otto-Versand talked during the marketing seminar about
"Otto-Versand - Erfolg im E-Commerce"
Pictures (62kB)

|
 |
| . |
| 02.01.02 |
For planning
your studies: our teaching program for summer
semester 02. |
| . |
| 02.01.02 |
The exam dates for the
winter term 2001/2002 are online ! |
| . |
News |
2004
|
2003 < > 2001 |
| . |